# Brushworks launch announcement draft

## Headline

**Brushworks is becoming the reseller-first operating layer for high-end digital delivery.**

## Announcement

Brushworks brings the builder, domain and hosting coordination, cloud/server delivery, deployment evidence, support, renewals, and commercial handoff into one operating workflow.

It is designed for resellers and high-value delivery teams that need more than a generated page. The workflow starts with an opportunity, selects the right domain and hosting route, produces a structured website package, deploys through the appropriate provider, verifies the URL and HTTPS, runs the technical and AI-search audit, and keeps the support and renewal path visible.

The builder is wired into Brushworks rather than treated as a standalone endpoint. Microtools can be attached to the delivery workflow. MindReply is the customer-service chat and follow-up layer. Aurel connectivity is available as an optional premium addition for demanding operational and integration requirements.

The system is provider-neutral by design. Base44, Lovable, v0/Vercel, Canva Websites, and Figma Sites are evaluated by capability and selected according to the job. Brushworks owns the reseller workflow around them: opportunity, package, provider, domain, hosting, deployment, evidence, support, renewal, and handoff.

## What is ready now

- Functional local reseller route.
- Local opportunity intake and storage.
- Brushworks builder and project package workflow.
- Deployment URL and DNS gate register.
- Semrush site-check register covering technical SEO, HTTPS, crawlability, mobile, performance, structured data, and AI-search visibility.
- Full comparison matrix covering each requested capability across Base44, Lovable, v0, Canva Websites, Figma Sites, and Brushworks.
- Provider-selection rules for code-first, full-stack, visual, design-led, cloud/server, and reseller operations.

## What the public release must not claim before verification

- A live public subdomain.
- Completed DNS configuration.
- Connected hosting, cloud, registrar, or server account.
- Active payments or billing.
- Completed Semrush crawl.
- Connected MindReply or Aurel production integration.
- Customer, revenue, uptime, or enterprise-delivery claims.

## Target URL

```text
https://brushworks.a11-k.space/reseller
```

The route is the intended public reseller surface. It becomes announcement-ready as a live URL only after authenticated hosting, DNS, HTTPS, HTTP response, and Semrush evidence are recorded.

## Source register

- [Full comparison matrix](COMPARISON.md)
- [Deployment register](DEPLOYMENT.md)
- [Semrush audit register](SEMRUSH_AUDIT.md)
- [Reseller model](RESELLER_MODEL.md)